Think the bride is the only one obsess High Converting New Niche ed with the wedding day details? Think again! We’ve seen it at Wedding Republic and an article last month published in Marie Claire Magazine confirmed it: groomzillas are on the rise! The magazine profiled New York based tech entrepreneur Yoav Perry’s reaction to some of the issues he encountered leading up to his April 2011 wedding. Here’s an exert of his experience:
Midway through planning his April 2011 wedding to New York-based publicist Rhalee Hughes, 38, Yoav Perry, a tech entrepreneur, lost it. First, there was the issue with the florist (“I asked for yellow and white tulips, and they gave me funeral flowers”). After having someone fire his florist for him, he tackled the menu at the wedding tasting. “I was horrified — all the food was brown,” says the 38-year-old. But it got worse. Every dish they served was “too dry,” “overcooked,” or fried “at the wrong temperature,” and Perry sent each dish back to the kitchen. “I said, ‘Unacceptable! Bring me something to excite my palate!’” he says. The final straw came when Perry was served a salad with a steak knife — he stormed out of the tasting. After being coddled by four chefs and the owner of the venue, Perry calmed down — but not before screaming at the owner.
According to several wedding planners, Perry is not the exception. Many grooms are getting more involved and not just with the logistics. They’re paying more attention to how they’ll look on the big day and which vendors they’ll be hiring. This is partially due to the fact that there has been a recent spike in couples paying for their own weddings and when grooms are footing the bill they are definitely more vocal about how the money is spent. Another contributing factor is a pretty major shift in demographics.
Data released by the Pew Research Center found that men are marrying at an older age than ever before. “Because they’re waiting so long to settle down, these grooms have developed tastes, so they’re more opinionated and stubborn than younger men,” says Katherine Jellison, Ph.D., of Ohio University and author of It’s Our Day.
At Wedding Republic, we’ve always advocated that grooms should get involved in the process. We think the ‘rise of groomzilla’ is good news! After all, it’s your wedding too! In fact, many WR wedding registries are being created by grooms. We’re pretty sure this is because we provide a cash registry and you can register for fun stuff that you actually want… seriously, do you really need another toaster?
A word of advice to any budding groomzilla’s out there: while there are definitely instances where it’s totally appropriate to freak out over your wedding planning details, don’t lose sight of the important part. The marriage that comes afterward 
Wedding Republic is an online cash wedding registry. Tasteful, practical and kind of fun.
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